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Before you start2 min read

Film your dog like a pro (on your phone)

by Ben, co-founder

Film your dog like a pro (on your phone)

If you only do one thing before switching your dog's food, do this: film them properly first. Change this gradual is invisible day to day. The only way you'll really see it is by putting week eight next to day one, and that only works if day one is on camera.

The baseline shots

Ten minutes, once, before the new food takes over.

How to make the clips comparable

Dog lying on a rug at home in natural window light
Same rug, same light, same angle - pick a spot and stick to it.

Then, once a week

One close-up of the problem area, same spot and angle as day one. One 20-second clip of your dog just being your dog. That's the whole job. The boring weeks matter as much as the dramatic ones, so film them anyway.

No editing, no fancy kit, no narration needed. Just the same honest shot every week, starting before anything changes.

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Some Grub shepherd character in a fedora

the food behind the project

One novel protein.
None of the usual suspects.

Some Grub is a cold-pressed, hypoallergenic dog food built around insect protein - a protein most dogs have never met, which is the whole point of a food trial.

See the food→